over credit crunch

The effect of the current economic climate on the professional hairdressing industry is not as dramatic as report in the financial press suggest, according to KPSS CEO and president Thomas Dieckhoff.
Spaking at the official launch of the Goldwell Trend Zoom Color Challenge international final in Valencia, Spain, Thomas said:”So far, there has not been a dramatic effect on the professional hairdressing industry. There has been no discernible decline in visits.”
Thomas said that recent research in Goldwell’s homa country, Germany, showed that only 25% of consumers felt personally affected by the credit crunch. He did acknowledge, however, that clients were concerned about how they might be affected in the future and that salons and manufacturers needed to work together to offer services wich would increase, client spend. “Visiting cycles are going to get longer and this is a challenge for us,” said Thomas. “It is now more important than ever to have a strong partnership between supplier and salon.”