The Plastic Collection takes inspiration from Fiorucci, a concept store on East 59th that embodied the brash optimism of the 1970s with its day-glo fabrics, leopard-print T-shirts, kitsch logos and spray-on stretch denim. Margaux Hemingway and Marisa Berenson wore the label’s gold cowboy boots, Cher splashed thousands of dollars on glittering body-suits. The force behind the flash was Elio Fiorucci, a passionate advocate of the fluidity of street culture where no one style held dominance – as he put it, ‘the streets should be a panorama of fantastic surprises.’ The Fiorucci store had innovative window displays by fashion illustrator Antonio Lopez and colour block interiors by Ettore Sotsass and became a counterpoint to the stuffier New York fashions of Fifth Avenue not least when a sixteen-year old Madonna made her first public appearance in 1983 at a Studio 54 themed party celebrating the 15th anniversary of the Fiorucci label.

Collection: Plastic
Ph: Benjamin Vnuk
Make-up: Daniel Kolaric
Stylist: Mathilde Dutheil