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Nov 262014 Gossip


A round table not to be missed on december 3, at 4:45 p.m.
Make-up: why brazil is a market of its own!

We know that all indicators are green concerning the development of the make-up industry in Brazil. But beware, this market is far from being as simple as it seems. It is very different from other markets in the world, such as Europe, the USA or Asia. Consumption habits, culture, climate are many factors that influence Brazilian women in their approach to their “beauty look.” Too much make-up and you’ll quickly be tagged as a caricature of a “circus clown”. Yes! You did read ”like a clown”! Mat reigns supreme in this country of two hundred million inhabitants, including a hundred million women. Make-up vs. skin care, the boundary is extremely narrow to Brazilians.

Ten professionals around the same table

But never before, certainly, the fact of putting make-up will have evolved so much over the last few years. Why? How? What are the market’s underlying trends? All these topics will be discussed on December 3 in the afternoon during a promising round table at MakeUp in SaoPaulo, which will bring together high profiles speakers from both Brazilian brands and suppliers with, among them: Mirele Martinez, Make-up and Accessories Group Leader, MakeB (Group O Boticàrio); Vanessa Christine Machado, Product Manager, quem disse berenice; Nazish Munchenbach, Marketing and Sales Manager, Granado. On the “suppliers” industry side, to note the presence of Thomas Weckerle, CEO of the Weckerle company; Vincent Groccia, COO of the TopLine company; Lourenço Piteli, Sales Manager at Faber Castell do Brasil; Otto Thellmann, International Sales Director at Oxygen Development; Angelica Bekanich, VP Commercial Operations at Intercos America; Amaury de Menthière, CEO of Geka and Eric Fresnel, CEO, Sleever International.

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