Italian consumers are turning either to the highest end beauty products, or the lowest, as the mid-range takes the hit of the country’s recent economic uncertainty, according to Euromonitor International. Top end cosmetics are still piquing consumer interest in the country which traditionally favours such goods, while are consumers attempting to keep costs low by also turning to budget brands, with mid-range products being overlooked in this polarizing of preference. With all this focus on the lower-rungs of the cosmetics retail space in response to the uncertain economic situation, it is perhaps surprising that the premium and luxury categories have enjoyed growth too.
