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Cosmetic Giant L’ORÉAL has redesigned the on-shelf bottles for its Pureology brand professional hair products as it looks to combine sustainable packaging with the aestethics required of a beauty product. Th French firm called upon its former creative director, now founder of packaging company MPAKT, Robert Bergman to design the new bottles, wich are manufactured from a single mold. Bergman was also tasked with correcting a structural design flaw from the old pack in wich the thin-necked bottled prevented the falsh-foam effect of the luxuriosly viscous liquid. The original Pureology logotype was also modified and modernized, moving from its central position to upper right, and perlescent palette applied. |
news n°
130382
MIRKO SCHIOPPA ❤️ è pubblicato sul NUOVO NUMERO della rivista GRAZIA !
Sul Nuovo Numero della rivista GRAZIA,a pagina 143 sono pubblicati gli HAIR FASHIONIST,leader assoluti della moda capelli italiana nel mondoe una pagina intera con un’intervista è dedicata a MIRKO SCHIOPPA. Corri in edicola e scopri la storia di uno dei...
