May Day 2013 saw the official opening of ‘Mr. Rizzo’ in London’s Covent Garden. A new male grooming salon with a retro Italian feel honouring Tony Rizzo’s late father, a concept credited to Tony’s son Leonardo Rizzo. The journalistic elite, celebrity stylists, models and popular music artists including ‘Amore’ enjoyed luxury wet shaves, relaxing tailored scalp massages, the best of British barbering and a splash of vintage cologne to accompany their cocktails and canapés all in the vibrant atmosphere of Tony Rizzo’s latest venture ‘Mr. Rizzo’ in Upper Saint Martins Lane, London. ‘We hope our male grooming salon brings together Italian designer creativity and flair. It’s a place for the working gentlemen who wants the immaculate sharp look to succeed; the perfect legacy to my late father Mr. Rizzo!’ Tony Rizzo ‘Mr. Rizzo’ will work closely with FUDGE who are sponsoring London Collections: Men (June 16th to 18th) offering haircuts and treatments to for those viewing the collections, which are to be held in and around St Martins Lane.