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Apr 082021 Gossip
 

With Spring/Summer a distant memory and mont-hs of discontent, Autumn/Winter 2020 promises to be a colourful season, with new hair trends emerging.
Sam Ashcroft from Brooks & Brooks gives his vision for the three AW20 trends clients will be asking for.

Mushroom blonde 

Mushroom Blonde a dimensional blonde with more earthy hues. It falls right in between dark brown and light blonde, working on the cooler side of the spectrum. It’s a great shade for people who are already blonde wanting to experiment with darker tones and people who are brunette wanting to add lightness. It’s low maintenance which makes it perfect for clients wanting to stretch out a little bit of extra time in between their colour appointments, whilst still making them look great on their zoom meetings. I’m loving the new Loreal Dialight shades to create this look 7.01, 8.21, 10.01 and 10.02. Using these shades to create the smoked mushroom blonde makes it feel different from the classic bronde which is traditionally more warmer and golden. 

High-vis red and coppers

The elegant red streaks seen on Alexander McQueen was an exciting moment for colour. The bright tones used to compliment the collection which featured splashes of ‘Welsh red’, the hue was chosen to mimic the beautiful red houses in Wales. Golden ember tones and cayenne sunsets are a great colour comeback for Autumn/Winter. It’s instantly glossy and shiny and a perfect statement for the new season. You can keep your red or copper looking vibrant in between colour services using colour conditioners to add a tone boost. 

Coloured roots

A lot of the colour on the catwalk had a emo edge to it, grunge and cool with pops of vivid colours. Dries van Noten and more notably, BIllie Elish, have been fronting this look. It’s a high maintenance trend with dark ends and bright neon roots creating the ultimate cool-girl statement. 
To get this look, pre-lighten the roots and then tone it with a brighten vivid pop. Perfect for brightening up a cold winter’s day!

Hair: Sam Ashcroft @ Brooks & Brooks

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@Brooks+Brooks @Colour trends @Sam Ashcroft
Apr 012021 Gossip
 

The Shag is the hairstyle of lockdown 3.0

With lockdown 3.0 comes a new hairstyle – The Shag. Celebrities and hairdressers are having a 70s/80s moment and loving the effortless style. According to Sam Ashcroft, creative team member at Brooks & Brooks, London, the haircut is the epitome of rock n’ roll – casual, sexy and effortless.
“The typical features that make up a shag hairstyle include choppy, dishevelled ends, layers around the crown and lots of texture. The modern shag is choppy and has lots of texture, but doesn’t make you look like everyone in an ‘80s hair metal band.
“The secret is it works on almost every hair texture and length; though beware, too many layers and the style can appear a bit too choppy and dated.” The key to getting this haircut right and bang on is the fringe. Get the fringe right and the haircut will always fall into place.
When it comes to colour there are so many options for colouring the shag – which makes this trend incredibly versatile. “The haircut and style is more lived in and effortless and so this can translate with the colour. Because it has so much movement, direction and texture, the cut pairs perfectly with dimension. Tone-on-tone flecks of colour placed to contour the layers really bring the style to life.”
Coppers and redheads will also look amazing with this cut, it’s a colour that will turn heads and worn with this cut it will do exactly that. For those who want to really go for the grunge look go pink; a pink shag is something of beauty. It just works, from pastel rose to vibrant pink, choose a tone that suits your skin complexion.”

Hair: Brooks & Brooks Hairdressing

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@Brooks+Brooks @Shag collection @UK hairstylists
Apr 012021 Gossip
 

“I have always wanted to shoot a collection with these beautiful swan neck mannequins and 2020 seemed like the perfect year to do this. With so much of our beautiful industry struggling this year, my 2020/WTF collection is made with a limited budget and a belief that if we think outside the box, then anything is possible!”

Sally Brooks, British Hairdresser of the Year

Hair: Sally Brooks, Brooks & Brooks, London
Photographs: Jenny hands

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@Brooks+Brooks @sally brooks @WTF collection
Mar 242021 Gossip
 

“I always love it when an image makes me look and think twice, what is it? Or how? When creating the concept, I saw the images to be out of the box, beautiful and make people look twice. From intricate palettes and placement, I wanted to create colour illusions within the hair, giving a avant-garde feel to my colour work.”
Marlon Hawkins, Brooks & Brooks, London
Marlon won Tribu-te Magazine The One For Colour Award 2020 with this collection.

Hair: Marlon Hawkins, Brooks & Brooks, London
Photographs: Hannah Lemon

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@Brooks+Brooks @Illusion Collection @Marlon Hawkins @UK hairstylist
Feb 262021 Gossip
 

With worrying economic predictions, we are heading for unprecedented times, but working and living through a recession isn’t new for Jamie Brooks. Co-founder of Brooks & Brooks, London, has lived through five recessions, run a business through the financial crash of 2008 and trained as a hairdresser during Black Wednesday in the 1990s.

“The last recession was about money; this pandemic is about keeping people apart. This time we are seeing a societal change which is effecting every industry. Post-Covid, we will see a different culture, where people will be less tolerant of packed trains or busy pubs and be more conscious of cleanliness. This is going to become common place so as a business, we need to be ready for a new outlook.”

What Jamie learnt in the last recession and how you can use the lessons today:
1 During the last recession, salon business grew as people were looking for an escape – and it’s the same now. They are looking for something away from the doom and gloom so make sure there’s a positive vibe in the salon and every client has a great experience.
2 If you don’t know what you’re doing, your team won’t either. Set out a plan and stick to it – it will be the right thing for your business whatever else is happening.
3 Step back and look at everything – when you’re in the middle of it, it’s easy to make a bad decision.
4 Go back to your core business strengths and values and work by them. Try not to get distracted by everything else.
5 Think carefully about introducing new initiatives such as discounting – don’t do anything you wouldn’t be prepared to do when we get back to ‘normal’.
6 Have a plan B, C and D – if another lockdown was announced, be ready. Follow your instinct and keep moving, don’t stand still.
5 Remember the client is king. With shows and education cancelled, everything is about the salon – the service, the visit, the experience. Get the balance right between restrictions and a pleasurable experience for your clients.
6 It’s a rollercoaster and many people don’t want to be on it! So try and be as normal as possible.

Find out more about Brooks & Brooks:
Website: www.brooksandbrooks.co.uk
Instagram: @brookshair

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Dec 112019 Gossip
 

Sally Brooks has been named Fellowship Hairdresser of the Year 2019 at a glittering lunch in London.

The Fellowship for British Hairdressing’s Luncheon & Awards was held at the Intercontinental Hotel on Park Lane and recognises the best of British hairdressers, who work tirelessly for the industry both creatively and in business.

Amongst a host of awards presented by President Ken Picton and Chancellor Ashleigh Hodges, was the ultimate accolade, Fellowship Hairdresser of the Year.

Sally, owner of Brooks & Brooks salon in Holborn, London, with Jamie Brooks, has won some 60 awards with her creative team including London Hairdresser of the Year three times and British Hairdresser of the Year 2017 and 2018. Sally collected her award to raptuous applause from the audience who included her friend and mentor, Trevor Sorbie.

“This is such a surprise but I’m delighted to be named Fellowship Hairdresser of the Year. It’s been an incredibly busy year which has included producing and directing my documentary, The Journey to My Destination. I have a lot of things planned for the industry in 2020 so watch this space!”

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