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Hair: Toni&Guy – UK
Beauty marketers falling short when it comes to advertising
By Andrew McDougall+, 16-Feb-2015
Beauty market advertising spend is down this year, but is also targeted wrongly meaning it is missing the point, according to information firm Nielsen, which highlights what needs to change.
Neville Hair & Beauty’s backstage team, headed by Stephen Low and Elena Lavagni, were enlisted to again devise the hair concept for Palmer//Harding at their London Fashion Week Show
The ICA show at London Fashion Week A/W 15 marks the fifth collaboration between the Palmer//Harding brand and the Neville salon team. The show drew crowds of a-listers and fashion press including Caroline Issa of Tank magazine and Yasmin and Amber Le Bon.
Carmen Borgonvo (stylist for Palmer//Harding and former creative director of My Wardrobe) said of the brief “We wanted the hair to be soft but at the same time give it a hard element. As you could see it looks a little bit like braids, but it’s not. It’s more like a crown of thorns that look romantic and strong at the same time. I think it was executed perfectly. Stephen Low is a talent and has a wonderful sensibility and I think he did an excellent job.”
Head stylist and creative director at Neville, Stephen Low says of his concept “ For the show we created an organic sort of look. We wanted to go with something very natural. As braids have been done so much in the past few fashion seasons we wanted to do something a little bit different and give it a raw feel as opposed to tightly placed around the head. You could actually see a few hairs flying around the head, which gave a lived-in feeling to it with one continuous circle of knots around the head.”
Of the product choices for the hair, Elena Lavagni (co-owner and creative director of Neville Salon) said, “In order to achieve the look we used L’Oreal Beach Wave spray to get that slightly rough texture whilst still maintaining that slightly dewy natural look.
Levi Palmer and Matthew Harding of Palmer//Harding spoke of their overall concept for the hair, “The hair was inspired by the slightly sinister kind of Amish look with innocent -looking knots placed around the head but with a twist. I’ve loved it. It’s my favourite hair so far and Stephen Low and the Neville team were just fantastic. When we talked about the hair-look with Stephen Low and the Neville salon team we said that we’ve never done anything like this before, as we wanted an innocent look but with a sinister edge. Something like a halo effect around the head but with a thorny crown effect. I think that Stephen has executed it brilliantly to our original concept ”.
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Da marzo su Real time parte il nuovo programma condotto da Costantino della Gherardesca dal titolo “Hair – Sfida all’ultimo taglio“, un reality dedicato ai parrucchieri o hairstylist. Ecco come il conduttore al momento impegnato con Boss in incognito su Rai due presentò il programma a il Corriere.
E’ un programma molto ironico ma anche tecnico. Il vantaggio è che mi permette di lavorare molto sulla scrittura della trasmissione, cosa che non potrei mai fare in format più grandi in cui dovrei limitarmi a giudicare fantasisti vari e ballerini di polka. Hair, invece, è un format «assurdo, con un’atmosfera almodovariana. Merito anche del genio della Carafoli (responsabile contenuti Discovery, ndr): lei è una delle ragioni per cui ho accettato di lavorare qui, non Enzo Miccio. Sarà un programma molto cool, con contenuti anche alti. Di certo più alti di quelli di Fedez a “X Factor”: Fedez è un rapper per bambine, è la Cristina D’Avena del rap.
I miei aspiranti parrucchieri sono le vere rockstar, altro che le educande che si vedono ai provini di X Factor. Hair sarà come un film di John Waters. Ci saranno anche due giudici: i più cattivi e tecnici della storia della tv. Si focalizzeranno su una cotonatura trattandola come fosse un’operazione a cuore aperto.”
With a heritage in men’s hairdressing, Jason Miller reveals 7 commercial looks to influence the most discerning of male clients with the key theme focussing on texture: “there’s a constant barrage of consumer and advertising images out there for men and they’ve become much more particular about their looks than ever before so I wanted to create images with which our clients could relate. The mood is masculine yet sophisticated, polished and understated. I believe that by maintaining their appearance, men are maintaining their competitive edge”, comments Jason.
Hair: Jason Miller @ Charlie Miller Hairdressing – UK
Collection: Men’s Collection
Ph: David Frederick Avery
Ricorda di lasciarci il tuo recapito telefonico se vuoi essere richiamato!
Il volume annuale con le nuove collezioni dei migliori hairstylists internazionali:
SENS.ÙS, azienda produttrice di cosmetici per capelli con sede a San Sepolcro, in provincia di Arezzo, è protagonista dell’ultimo palinsesto di GLOBElife.TV con un interessante video. Sens.ùs è un marchio di G&P Cosmetics.
Official colourist to Next Model Management and widely credited with bringing Balayage to the UK, Jack Howard’s education has proved so popular he’s now trademarked “Balayage by Jack Howard” for education, and application of hair wefts.
Jack is now launching four ‘Balayage Revolution’ dates in London at Paul Edmonds where he is based. The events at the beautiful boutique salon at 217 Brompton Road will serve to add another component to Jack’s Balayage Revolution on the road in-salon seminars.
Of the new classes featuring his signature Balayage application, Jack says, “These classes are going to be small and intimate, with a maximum of 8 people. The idea behind it is to dispel the myths and fears around freehand work and by the end of the day; participants will be able to perfect the classic Balayage application from root to tip. This class will allow the delegates to then take what they’ve learnt back to their salon and immediately they’ll be able to make more money by offering another colour service.
Jack has worked his colour magic on the likes of Poppy Delevingne, Suki Waterhouse, Donna Air, Gillian Anderson, Clara Paget, Ola Rudnicka, Vanessa Kirby, Bonnie Wright, Hofit Golan, Ana Beatriz Barros and Daniela Braga, to name but a few. His career has led him from London to Washington DC, New York to La and San Francisco to Paris as a top hair colourist and a Senior Portfolio Artist for L’Oreal Professional North America and L’Oreal Professional UK & Ireland as a Guest Artist. His work comes highly recommended by the likes of magazines such as Vogue, Elle, Marie Claire, Glamour, Harpers Bazaar, ES magazine and Tatler.
The dates for the 2015 classes are as follows:
The price for the class is £300 per person and is open to all qualified hairdressers with a 10% discount available to all state registered hairdressers.
Tools required for the class: aprons, comb, dryer, brushes, clips.
To book, contact Jackhoward.firstname.lastname@example.org or email@example.com