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Nov 192014 Gossip
 

Fulvio Furcas per Parlux Fulvio Furcas per Parlux
Eliabe Moreira per Parlux Parlux

Il phon Parlux 385 PowerLight® Light Blue Emerald approda alla Fiera di Mosca.

Grande partecipazione Parlux alla recente Fiera Intercharm di Mosca, dove il distributore russo, Galser ha realizzato un interessante spazio espositivo, specialmente allestito, per la presentazione ufficiale al mercato del phon Parlux 385 PowerLight® Light Blue Emerald.
Come ormai di consueto, sul palco, all’interno di questo stand, alcuni esibizioni creative realizzate con questo particolare asciugacapelli da esperti hairstylist; tra di essi, l’italiano Fulvio Furcas ed il brasiliano Eliabe Moreira nonché molti altri parrucchieri, visitatori della fiera che, interessati al Parlux 385 PowerLight® – nuova colorazione 2014 – hanno potuto testarlo dal vivo, realizzando loro stessi la loro acconciatura. Potenza, leggerezza e velocità di asciugatura sono le caratteristiche che ovviamente, più li hanno impressionati.
E poi, “l’incoronazione” di Miss Parlux da parte di una giuria di esperti.
Scelte tra il pubblico di visitatrici, già utenti del marchio Parlux, due belle ragazze, in seguito acconciate da Fulvio Furcas, hanno poi avuto la possibilità di indossare splendidi abiti da sera e sentirsi “modelle” per un giorno. Interessante anche l’offerta economica proposta in questa occasione; coloro che acquistavano un phon Parlux 385 PowerLight® Light Blue Emerald, potevano avere subito, in omaggio, un Parlux Melody Silencer. Novità, creatività, spettacolo e convenienza hanno quindi catalizzato l’attenzione dei visitatori presso questo stand Parlux a Mosca.

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The dryer Parlux 385 PowerLight®Light Blue Emerald presented at Intercharm/autumn,Moscow

Many Parlux lovers attended the recent Intercharm Exhibition Moscow, where the Russian distributor Messers. Galser, put on show in their beautifully furnished booth, the new Parlux 385 PowerLight® Light Blue Emerald hairdryer.
This new dryer was used, on the created stage of this booth, by two expert hairstylists, Fulvio Furcas from Italy and Eliabe Moreira from Brazil during their hairstyling shows. On visiting this booth lots of hairdressers were able to test this new hairdryer by creating their own new hairstyles on the same stage of these well-known hairstylists.
This hairdryer scored great success thanks to the power, the new KLamination motor, its extreme lightweight and very quick drying.
Last but not least, there was the “nomination” of Miss Parlux; two girls were chosen from some visiting female Parlux customers. They had their hair done by Fulvio Furcas and wore beautiful evening dresses giving them the chance of becoming a glamorous model for a day.
During this show people were given an incredible offer: on buying a Parlux 385 PowerLight®Light Blue Emerald a Parlux Melody silencer was given for free.
On a whole, these new products, the creativity, various hair shows and bargains caught the attention of many Intercharm visitors at this Parlux booth in Moscow.

Parlux

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Nov 192014 Gossip
 

Natural cosmetics

Sales of natural cosmetics boosted by consumer awareness and innovation Sales of natural and organic cosmetic products continue to outpace the overall beauty market. Product innovation, consumer awareness, favourable regulations and increasing purchasing power in emerging countries are the main drivers to growth.While their definition of the products category is different, Grand View Research and Kline are reaching the same conclusion: sales of natural and organic cosmetics are growing faster than the rest of the beauty market.According to a post by Kline’s VP of consumer products Carrie Mellage, the global natural and organic personal care market has registered double-digit growth for the sixth consecutive year since Kline began reporting the segment separately in 2007.According to Grand View Research, skin care was the largest product segment in terms of revenue in 2013, accounting for over 32% of the global market. Hair care was the second largest product segment and accounted for around 25% of market share in terms of revenue in 2013.
“Increasing awareness among consumers regarding harmful effects of synthetic products on the body coupled with high appearance consciousness has fuelled the demand for organic skin care products. In addition, frequent product launches and widening of distribution channels is further expected to raise the demand,” confirms Grand View Research.
Emerging markets: while North America and Europe are currently the biggest markets, Brazil and Asia are the fastest growing regions both up around 15% in 2013, according to Kline – although these markets regularly enjoy high growth across the overall market. “The steady rise of the segment in Europe and the United States, where the natural personal care market is one of few areas showing sustained high growth, is perhaps more notable,” underlines Carrie Mellage.

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Nov 182014 Gossip
 

Angelo Labriola

“Ringrazio la Kemon, in particolar modo il presidente Giuliano Nocentini e tutto il suo staff per la fiducia e la stima che hanno da sempre avuto nei miei confronti in questi nove anni. A tutti loro auguro un futuro radioso, ricco di soddisfazioni e grandi traguardi professionali. Comunico ufficialmente il mio passaggio in Matrix dal 2015 e anticipo a tutto il mondo dell’haircare che il mio principale obiettivo sarà lo sviluppo di un concept innovativo basato non solo su tecniche di taglio, colorazione e total look ma anche su un global concept salone/collaboratori e sull’emozionalità della cliente.”

Angelo Labriola

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Nov 182014 Gossip
 

Madrid Beauty Days

Discover Beauty in all its dimensions at the new event: Madrid Beauty Days

Open to the general public, this groundbreaking, original and unique event in the world of beauty will be held on 29 and 30 November in the North Convention Centre at Feria de Madrid.

During the two-day event, the public can enjoy and experience first-hand all the latest developments in the world of beauty through a full programme of activities. In addition, the public can learn, discover and try a wide variety of products and even get personalised diagnoses in the field of beauty and health from prestigious specialists.
Leading brands such as L’OREAL, ESSIE, MASGLO, FOREO, CARMEN NAVARRO, TEEZ, ELITE LASER, CRISTINA ALVAREZ, H.PREPPY and FUN FIT have already confirmed they will take part with various activities and there will be promotions and exclusive advantages for visitors in treatments and product sales.
MADRID BEAUTY DAYS brings to all those interested in Beauty a new way of living, feeling, discovering and experiencing this universe during the celebration of its first edition on 29 and 30 November, in the North Convention Centre at Feria de Madrid. For two days, this new event organized by IFEMA will feature a host of activities aimed at the general public, where beauty and wellness in all their dimensions will play the leading roles: Beauty, Medicine and Cosmetic Surgery, the latest appliances, cosmetic treatments, trends in hairdressing, makeup and manicure, personal shopping, physical activity, nutrition and dietetics, wellness and anti-ageing therapies … MADRID BEAUTY DAYS brings all this and much more, to everyone in, “Spain’s first big beauty festival”.

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