Hair: Stylos Peluqueros – España
Collection: Stylos peluqueros
Ph: David Arnal
Make-up: Esther ruiz
Stylist: Eunnis Mesa
Hair: Victor and Miguel Angel Perez Munoz
A differenza dei loro colleghi d’oltremanica che hanno tutti (o quasi) un’agenzia di PR, la maggior parte dei parrucchieri italiani vogliono farsi pubblicità solo GRATUITAMENTE !!!
Non fanno progetti di pubblicazione se non sul pettegolo Facebook, non tengono contatti con le riviste di settore se non per essere pubblicati GRATIS, non fanno operazioni di diffusione dei volantini o depliants, non hanno un sito decente… etc.
Con tutti i corsi di MK che questi parrucchieri fanno, non hanno ancora imparato che bisognerebbe assegnare una percentuale sul fatturato alla pubblicità/comunicazione ?… e si lamentano se il cassetto piange !
Suzie McGill and Dylan Brittain, Artistic Directors of Rainbow Room International, are proud to present the Culture Collection: strong geometric outlines with internal movement fused together with graphic colour capturing the essence of millennial youth culture. Inspiration for this collection was taken from classic haircuts and the Art Team put a twist on them looking at architectural haircuts, interior texture and complimenting colours.
HAIR: Suzie McGill & Dylan Brittain @ Rainbow Room International – UK
Ph: John Rawson
Make-up: lan Nguyen-grealis
Styling: Jared Green
People from diverse cultures are privy with the fact that their superficial appearance or “face value” will matter a lot while stepping ahead in life. This commonly accepted trend is what helped the global cosmetics market to make more than US$ 200 Bn by the end of 2015. These cosmetic products get further categorized as fragrances, hygiene products, or skin care products, among others. In their midst, colour cosmetics have also been in great demand across several parts of the world. But, in the years to come, the demand for colour cosmetics is likely to decline.
Lack of quality: colour cosmetics available in retail outlets have been tainted with allegations that render them chemically adulterated. Manufacturers are also struggling to provide organic and natural colour cosmetics as procurement of such ingredients comes at high costs. Low profit margin: apropos the manufacturing costs, colour cosmetics are cost-intensive products. Ingredients or raw materials used for production of colour cosmetics have volatile prices. This leaves the manufacturers with marginal profits upon sales. Limited shelf life: the extended period taken for colour cosmetics to reach to their customers has given rise to incidences of outdate product delivery. Consumers are miffed with short shelf life of colour cosmetics, which is impacting its sales.
In the report, titled “Colour Cosmetics Market: Global Industry Analysis and Opportunity Assessment, 2016-2026,” the global market for colour cosmetics is presently valued at nearly US$ 50 Bn, and is anticipated to exhibit growth at 4.8% CAGR, surpassing US$ 79 Bn by 2026-end. In terms of consumption as well, the market will show a sluggish growth at 3.3% CAGR, and will account for global sales of little less than 5,000 Mn units towards the end of 2026. In this ten-year forecast period, North America is likely to stand out as dominant region, procuring over US$ 20 Bn by the end of 2026.
Besides North America, the colour cosmetics market in Western Europe and Asia-Pacific excluding Japan (APEJ) region will also account for a major chunk of global revenues. Alternatively, the demand for colour cosmetics is projected to grow in Latin America, Eastern Europe and Middle East & Africa as these regions are anticipated to register steady revenue growth by exhibiting value CAGRs above 5%. Spanned across various regions in the world, companies such as Kose Corporation, Amway Corporation, Mary Kay Cosmetics, Chanel SA, L’Oreal SA, LVMH (Moet Hennessy – Louis Vuitton), Estee Lauder Companies Inc., Revlon Inc., Shiseido Co., Ltd., and Coty Inc. will be recognized as key players of the global colour cosmetics market.
Consumers are increasingly striving for physical and spiritual fitness. Manufacturers and brands can now take maximum advantage of this trend and develop innovative cosmetic and body care products for customers who are keen on active pursuits. The market researchers at Mintel Beauty & Personal Care forecast that ‘active beauty’ will have a crucial impact on the cosmetics and skin care industries in 2017. The demand for new products, which support a healthy lifestyle and fitness, is more important than it ever was, given that consumers are now participating in more and more sporting activities. 48 % of German consumers would be interested in body care products, which help to regenerate their bodies after sport. 46 % of Spanish consumers are excited by the idea of fragrances that enhance the efforts they put in when exercising. 53 % of Italian consumers indicate that body care products, which increase and prolong the effects of sporting activity would appeal to them. And amongst French consumers, 36 % show an interest in sports clothing which gives off skin care products or fragrances in response to changes in body temperature.
As Mintel indicate, several brands and manufacturers also recognise the ‘active beauty’ trend. According to the market researchers, they will, in future, be investing more in innovative products, which cater for the needs of consumers who take part in active pursuits. The experts assume that the developments will lead to products that maintain their effectiveness in extreme conditions and protect hair and skin both from dirt and from UV and infrared light. The market researchers are also predicting care products that react to body temperature, sports apparel that measures the temperature and levels of hydration of the skin and then sends data about ideal care requirements to a smartphone app, or via a DNS-based analytic system, to create a personalised sports and beauty programme.
For brands and manufacturers, who would like to take advantage of the ‘active beauty’ trend, it is important – so say Mintel – that information about the effects of the products makes clear why and how these products are different from the ones in the normal portfolio. With protective formulae and practical packaging, it should also be possible to meet the wishes of sophisticated consumers for functional, multitasking products.
Musicians have been known to inspire generations of people with their personal style, including their unique hair and fashion. I wanted to create a multilayered collection of the different genres that have connected fashion to the world of music over the years. Men’s grooming is very strongly influenced by music and that in itself creates diversity, strength and individuality. Specifically, I took inspiration from the classical, rock n’ roll, Britt pop and Southern American / country music genres. Music genres create cult followings and styles that men gravitate to which I think is exciting and has already changed men’s grooming trends. Technically, I have incorporated strong lines and structural disconnections throughout the haircuts to create a modern edge for my men’s collection. Men’s hair should be technically based, not over-groomed or contrived. Working with the models’ character, I selected the music story that best reflected their personality.
HAIR: Paul Masci – AU
Ph: Andrew O’Toole
Make-up: Malisa Masci
Stylist: Jay Frederickson
Colourist: Paul Masci
Cette collection, comme son nom l’indique, est inspirée par le soleil et ses effets sur la chevelure. L’ envie de lumière et de contraste naturel avec effet racines et longueurs éclaircies dans différents tons de blond très ensoleillé et des coiffages décontractés et pourtant stylisés qui accompagneront facilement et pour toute circonstance la femme d’aujourd’hui.
HAIR: Eric Sammartano @ Laurent Legal – France
Collection: Sun Effect
Ph: Daniel Pister
Make-up: Mélanie Di Salvo
Salon: Eric & Laurent
I consumi maschili nel settore beauty, cresciuti esponenzialmente nell’ultimo periodo, oggi pesano sul 30% del fatturato complessivo annuo.
Uno de canali di maggiore diffusione dell’estetica maschile è il settore “barber”.
Dal dettaglio dandy all’eccesso hipster, i cosmetici dedicati a barba e baffi hanno occupato una larga fetta dei consumi maschili con una spesa di 163 milioni tra saponi e prodotti per la barba e 350 milioni per profumi e fragranze (+ 2,7 % rispetto all’anno precedente).
Le aziende propongono shampoo e balsami per barba, gel di definizione, balsami e butter ammorbidenti.
La barba, curata e ben definita, è il nuovo indicatore di status per un uomo che si prende sempre più cura di sé.
In ANTEPRIMA ESCLUSIVA
l’elenco dei TOP HAIRSTYLISTS 2017:
i Migliori Parrucchieri d’Italia
La preziosa selezione raccoglie, come sempre, i Saloni che si sono distinti per professionalità, accoglienza, servizi, rapporto qualità/prezzo.
TOP HAIRSTYLISTS 2017 sarà distribuita anche in edicola gratuitamente, in allegato a STILECAPELLI hair luxury look di maggio, la rivista di moda-capelli d’avanguardia !
AL – Tortona – ANGELO GIORDANO
NO – Borgomanero – LUIGI BURATTI
TO – Rivarolo Canavese – PETTINATO LUIGI
GE – Genova – TOP HAIR
IM – Imperia – EQUIPE SAGLIETTO
BG – Grumello del Monte – FRANCESCO STILE
BS – Desenzano del Garda – ROBERTO LORENZONI
BS – Iseo- ENRY’S I PARRUCCHIERI
BS – Sellero – ACCONCIATURE FASCINO – NADIA ARMENI
CO – Como – DANIELA VACCARO
LC – Lecco – CHRISTIAN COLUCCIO STILISTA – PUNTO MODA
MB – Monza – STEFANO CONTE
MB – Varedo – NAIF
MB – Vimercate – PARRUCCHIERE GIANNI
MI – Milano – ADORE’ MILANO
MI – Milano – ALDO COPPOLA
MI – Sesto San Giovanni – FULVIO FURCAS
VA – Busto Arsizio – STILE ITALIANO
VA – Gallarate – MY WAY 9.9
VA – Lonate Pozzolo – STUDIO LINE
VA – Varese – NOTTURNO BACKSTAGE
PD – Camposampiero – BAUFIBER
TV – Mogliano Veneto – NEW STYLE CERVESATO
TV – Montebelluna – ANTONELLA PARRUCCHIERI
TV – Motta di Livenza – GIORGIO PARRUCCHIERI
TV – Pieve di Soligo – GABRIELLA VIEZZER
TV – Visnadello – H&CO PARRUCCHIERI
VE – Blessaglia di Pramaggiore – CINZIA PARRUCCHIERI
VE – Mira – GRIFF PARRUCCHIERI ESTETICA
VE – San Donà di Piave – SALONE ALESSANDRA
BO – Bologna – ALBERT EQUIPE
BO – Bologna – ROCCO PARRUCCHIERI
BO – Bologna – TIMMY
FE – Ferrara – PIERPAOLO DI CECIO
FE – Ferrara – YUFORIA HAIRSTYLIST
MO – Marano sul Panaro – L’ANGOLO LA PARRUCCHIERIA 12
MO – Modena – IMMAGINE BY CARLA BERGAMASCHI
PC – Fiorenzuola d’arda – GIOVANNI HAIR FASHION
PC – Piacenza – REALITY BY FABIO
PR – Parma – ROBERTO GOZZI PARRUCCHIERI
RA – Lugo – FEDERICA TRERÉ
RE – Castellarano – AVANT GARDE PARRUCCHIERI
RE – Reggio Emilia – JAMES TRAINING CENTER
AR – Arezzo – ATELIER EGIDIO BORRI AREZZO
AR – Arezzo – LELLA PEPE
AR – Montevarchi – ATELIER EGIDIO BORRI
AR – San Giovanni in Valdarno – SABRINA BY EGIDIO
AR – Sansepolcro – GOCCE MODA CAPELLI
FI – Firenze – MARA BY EGIDIO
FI – Firenze – GINO DE STEFANO HAIR DESIGNER
PG – Perugia – ATELIER EGIDIO BORRI
PG – Perugia – MARCO & MARCO BY EGIDIO
AN – Senigallia – DANILO PERLINI
FM – Fermo – HAIRDRESSERSANDBEAUTY
PU – Pesaro – ANTEO STAFF PARRUCCHIERI
TE – Alba Adriatica – EDDY PARRUCCHIERI
TE – S. Onofrio a Campli – EQUIPE VINS
FR – Anagni – VALERIO HAIR STYLE
LT – Fondi – JERRY STYLE – GOGEN
RM – Monte Porzio Catone – DECAMANO STAFF
RM – Roma – ACCONCIATURE PIETRO GALANTE
RM – Roma – GOGEN
RM – Roma – HAIR STUDIO ROBERTO CARMINATI
RM – Roma – IDEE X LA TESTA
RM – Roma – I SARGASSI – PRATI – INTERNATIONAL ACADEMY
RM – Roma – I SARGASSI – SAN GIOVANNI
RM – Roma – I SARGASSI – CORSO FRANCIA
RM – Roma – I SARGASSI – PRATI
RM – Roma – I SARGASSI – EUR
RM – Roma – I SARGASSI – CAMILLUCCIA
RM – Roma – I SARGASSI – PORTA PIA
RM – Roma – I SARGASSI – PRATI FISCALI
RM – Roma – I SARGASSI – DON BOSCO
RM – Roma – I SARGASSI – EUR
RM – Roma – I SARGASSI – TUSCOLANA
RM – Roma – I SARGASSI – ANG. VIA VENETO
RM – Roma – LE TESTE AD ARTE
RM – Roma – LINEA MODA PARRUCCHIERI
AV – Ariano Irpino – JOSE’ SAMELE MAESTRO D’ARTE
BN – Benevento – ANGELO ISCARO
CE – Caserta – GIOVANSANTE HAIR
NA – Ercolano – ANTONIO IENGO
NA – Torre del Greco – PARRUCCHIERI GALANTUOMO
SA – Salerno – MARCO LAMBERTI – GOGEN
TA – Taranto – ANGELO LABRIOLA ART DELUXE SPA
CS – Cosenza – HAIR CLUB
CS – Cosenza – ORRICO STYLE
CZ – Lamezia Terme – PARRUCCHIERE PINO
CZ – Lamezia Terme – PINO CORTESE
PA – Palermo – GP PARRUCCHIERI
PA – Palermo – PIERRE
PA – Palermo – PINO CIACIA PARRUCCHIERI
PA – Trappeto – BADAGLIALACQUA PARRUCCHIERI
CA – Cagliari – TONI HAIR STYLE
OT – Porto Cervo – ALDO COPPOLA