Per fidelizzare il cliente non basta più il classico catalogo a premi generico, ma occorre coinvolgerlo in una relazione con il marchio offrendo vantaggi personalizzati, proposti sulla base dell’analisi dei suoi comportamenti, sulle sue passioni e abitudini, senza dimenticare che l’emozione rimane un fattore fondamentale nell’acquisto.
ENTRA ADESSO NEL NEGOZIO
CON IL VIRTUAL TOUR A 360°
MATTEINI, è il Centro Acquisti specializzato in prodotti per Parrucchieri, con vendita all’ingrosso e al dettaglio di prodotti e arredamenti per parrucchieri ed estetiste, rivolta sia ai professionisti che ai privati.
The inspiration behind this shoot was real men. I didn’t want to go down the usual route of tailored tapering, neat fading, perfect outlines and looks that were neatly blow-dried, straightened and moulded into a prefect shape. Rather I wanted to leave the so-called ‘imperfections’ of the hair as they were and actually exaggerate them even. So there has been no attempt to hide or change receding hairlines, control stray hairs, smooth, uneven finishes and leave hair blunt and heavily greased. The result is uneven curls and inconsistency; what some might consider mistakes. The aim of this collection was to create content that challenged the strict rules in barbering. It was important not to create a perfect air-brushed and Photoshopped images, but to create a collection that reflected real men and real hair not some pristine look that you’d see online or on TV.
Hair: Roger Mulholland – IRL
Collection: This is Real
Ph: Rían MaMahon- Mac Creative
Images: Five Point Alliance