HCF Trophy 2015 brought together one hundred competitors from 17 countries who have faced their talent and used their creativity in asingle goal setting beauty. The 9 finalists of the 7th edition of the HCF Trophy paraded on stage at the Carrousel du Louvre. 5 countries remained on the shortlist: Mexico, Greece, the Netherlands, Canada and Poland. Winners are: 3rd Place HCF Trophy 2015 – Aleksandra JANTA GROHS – Salon QUALITE INSTYTUT PIEKNYCH WTOSOW (Pologne); 2nd Place for Manuel TORRES – Salon MANUEL&TORRES (Mexique) and first place for Carmen DUENAS – Salon TEMPLE HAIR STYLING (Mexique).
Inspired by vibrant, high fashion campaigns, the style of the images is guided by the sports lux trend, which was then visually interpreted into fashion-led hairstyles that pushed the campaign’s creative boundaries. The 10 cuts and colours draw upon several infl uences including: street culture, the catwalk, editorial concepts, as well as previous TONI&GUY collections. Working with the brand’s professional haircare range label.m to style and fi nish, the cuts vary from longer styles with statement details such as disconnected panels and short fashion fringes to the intricate workings of shorter hair, which incorporate serrated edges and heavy graduation. The colour palette includes bold, rich techniques such as vivacious gold range and raven blue as provided by product partners Wella Professional and L’ORÉAL Professionnel. Captured as both headshots and full lengths, the backgrounds were chosen very carefully by Sacha Mascolo-Tarbuck, TONI&GUY’s Global Creative Director, in order to create maximum impact. Set against a white background, the focus of the closely framed headshots remains on the cuts and colour, whereas the full-length images use a black background allowing for colours to pop and the fashion element to take centre stage. The end results are a unique, skillful and visionary campaign that will inspire both hairdressers and consumers alike.
ART DIRECTION: SACHA MASCOLO-TARBUCK @ TONI&GUY – UK
PHOTOGRAPHER: ANDREW O’TOOLE
STYLING: SARA DUNN
MAKE-UP: MEL ARTER
Inspiration: based upon illusion, this image brought to life creative and passion employing elements of our atmosphere. Solar flare fusions of lightning reds shadowed by the energy of precision lines, demonstrating the pure power of this phenomena.
Hair: Spirit Art Team @ Spirit Hair Company – UK
Ph: Jenni Hare
Make-up: Lauren Mathis
Stylist: Bernard Connolly
RAYWELL presenta in un coloratissimo video
la nuova collezione dell’estate.
Forme dinamiche e colori brillanti
per la stagione calda in arrivo.
Inspiration: “Surrealist art and photography has always intrigued me. It offers a glimpse in to a reality very different to our own. I wanted to achieve this paradoxical beauty using water, the purest of substances as my media to experiment with.
The idea that water offers a reflection of a subject, but the image reflected has been altered in some way, much like water, will invariably change the matter in which it comes into contact with.”
Hair: Kieran Tudor @ D&J Ambrose – UK
Collection: Avant Garde
Ph: Catherine Harbour
Make-up: Lan Nguyen
Stylist: Jackie Ambrose