China has been highlighted as te most opportunistic market for beauty device marketers, as well as for brands that address a myriad of beauty issues. This is because the younger population in the region are viewed as the ultimate “beauty junkies” a new report claims. Penetration was low for device usage but it was well above average in China were beauty devices are used by nearly 60 % of respondents to the study. The vast majority of chinese women said that ageing is their number one concern, a very low percentage of them actually use devices to help reduce the issue, signaling an opportunity dor device marketers.
L’Oréal, Estée Lauder and Procter & Gamble are the owners of the most digitally competent hair care and color brands by estabilishing direct relationship with consumers online. L’Oréal Paris, Aveda and Pantene were named as the op 3 genius brand in L2 ThinkThank’s latest Hair Care and Color Digital Index in what has been dubbed the hair wars.
L’Oréal has gained significant market share on the backs of its l’Oréal Paris brand, which drove 75% of the value growth creation in the category in 2013, stemming from the launch of its Adavanced hair care line. Estée Lauder reported healthly sales growth of its Aveda and Bumble and cumble brands in fiscal 2013, in part thanks to partnership with specialty retailers such as Sephora.
The cocktail for success is no longer a mix of celebrity endorsements, product innovation and aggressive print and tv spent but now it’s necessary to ESTABILISH DIRECT RELATIONSHIPS WITH THE END CONSUMER.
La DUNE 90 International è la nota azienda con sede a Roma, nata nel 1990 e da allora leader nella produzione di una vasta linea di accessori professionali per saloni di bellezza e parrucchieri. La grande crescita avvenuta negli anni si è affiancata alla indiscussa qualità che da sempre contraddistingue i prodotti del marchio. La cura dei dettagli in ogni articolo porta la DUNE 90 ad un livello di eccellenza e la colloca in uno spazio dove tecnologia e artigianato si incontrano dando vita a prodotti unici e ineguagliabili. Design, moda, produzione, servizio e tendenza sono le principali prerogative dell’Azienda e la soddisfazione del cliente è il loro immancabile marchio di fabbrica.
Internationally acclaimed hair and make-up artist KEVIN FORTUNE has launched his first academy in London’s West End. Kevin, who has worked with leading names including Alexa Chung, Kelly Osbourne and La Roux, has hand-picked an elite team of hairdressers from the world of film, TV and fashion to pass on their industry insights and techniques to budding session stylists. Courses at the Kevin Fortune Hairstyling Academy range from three-work intensive session masterclasses to wig work, period hair styling and extension skills.
The SAKS artistic team recently took their creativity on the road for a round of Up Close and Personal events – educational evenings designed to inspire staff. ALISON DACE, creative director, was joined by art team members Tom Berry and Luke Pluckrose in Leeds, London and Darlington to present an insight into the creative process and the inspiration that make them tick. Three presentations followed, providing something for every member of the audience. Says Alison: “It was so energising to have no boundaries and work on this one as individuals.” Alison used crochet and knitting techniques to create tactile hairstyles. “I love exploring texture,” she said.” I also thoroughly enjoyed the research element of creating these looks and exploring how to interpret different techniques.”
Da anni la Redazione di GLOBElife celebra e diffonde i prodotti meritevoli del marchio “PRODUCT of EXCELLENCE” ma… avete mai conosciuto gli uomini che governano le Aziende di queste eccellenze? Chi “manovra” le strategie prodotto? Chi detta le linee guida del marketing, del commerciale e della distribuzione dei vari Brand? Oggi la personalità del Leader d’Azienda incide in maniera determinante sul valore del Marchio.
OGGI VI PRESENTIAMO
MARCO BRUCIAMONTI – Amministratore Unico di FARMAGAN
Icône de mode, Kirsten Dunst entretient une relation très forte avec ses cheveux, qui font partie intégrante de sa transformation lorsqu’elle incarne un nouveau rôle au cinéma. Sublime interprète de Mary Jane Watson dans la trilogie Spiderman par Sam Raimi, elle fut également lauréate du prix d’interprétation féminine au Festival de Cannes 2011 pour son éblouissante prestation dans Melancholia de Lars Von Trier. Kirsten Dunst représentera trois lancements clés L’Oréal Professionnel en 2014.