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Jan 072015 Gossip
 

USA

According to the market research institute Kline Group, the U.S. cosmetics retail market is changing. Technology and the advancement of the Internet are changing the consumer’s behaviour and the cosmetics industry’s distribution strategies. This also concerns the professional channel. According to Kline, retail outlet strategies can be guidance for the professional beauty channel in order to gain a larger market share. Brands that were previously exclusive to the professional channel are now using retail outlets as part of their channel strategies, the market research firm states. The Internet has become a legitimate venue for professional products thanks to initiatives like Loxa Beauty by BSG and L’Oréal’s collaboration with StyleSeat, as Kline reports. However, professional outlets – which include salons, spas, beauty institutes, and doctors’ offices – account for about 7% of total U.S. market sales when factoring in back-bar (professional use) products, making it the smallest retail outlet, the company points out. In contrast, mass outlets (food stores, drug stores, and mass merchandisers combined) command the lion’s share of market sales at 61%. According to Kline, the professional segment could gain market shares by orienting towards strategies of the retail outlet and its use of data. Kline explains that most retailers view themselves omni-channel in order to reach out to the largest possible audience made up of smaller sub-demographics. Technology and the advancement of the Internet makes online shopping an everyday consumer purchasing behavior. In addition, the consumer’s path to purchase is not always clear as offline and online shopping are more intertwined than ever before, as the analysts state. Retailers are no longer bound by a particular channel. Moreover, the advancing technology makes it possible to capture timely and detailed information and insights on markets, shoppers and transactions. According to Kline, these data can help to identify latest market trends and emerging product innovations. So they can improve marketing and distribution strategies of manufacturers and retailers.

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Jan 072015 Gossip
 

Toni and Guy teamToni and Guy teamToni and Guy team

Hair: The Best Club education by Toni&Guy team – UK
Collection: “THE MOD.CO”
Ph: Marco Craig
Make-up: Jennifer Bradburn
Stylist: Angelina Canale
Hair Concept: Toni&Guy team Toni Pellegrino, Alessandro Galetti, Angelo Rosauliana

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Dec 302014 Gossip
 

Social

Study discloses development and future attractiveness of different social platforms

The business intelligence service L2 analysed the social investment and performance of brands across Western and APAC social platforms. In addition, L2 discloses the development of the different platforms and which ones will be lucrative channels in the future. L2 surveyed 382 brands and their activity on 17 platforms.

Brands are on an average of 7.5 platforms
On an average a brand resides on 7.5 platforms, as L2 reports. Most brands are present on 6 Platforms and all brands are on Facebook. 96% have an account on Twitter and 94% are registered on YouTube. 90% of the brands represent themselves on Instagram. Google+ and Pinterest with 79% and 75% are slightly behind. According to L2, APAC platforms like Sina Weibo (60%), WeChat (44%), and Youku (40%) are also interesting for international brands.

Brands on Instagram are most active
Burberry, Chanel, and Dior are in the top 20 percent for both followers and absolute engagement across all Western platforms where they are present, as L2 reports. With regard to engagement rate and absolute interactions, the picture and video platform Instagram sets itself apart from Facebook or Twitter. According to L2, the average absolute engagement on Instagram is twice that of Facebook despite being 15% percent of its size.

Chinese networks should not be underrated
In terms of global reach, Western platforms are leading. In Japan and Korea, Facebook has the largest reach, compared to native platforms. The exception is China. In China, where Western platforms are rendered mute, Sina Weibo dominates. The number of brands on mobile social commerce platform WeChat increased 26% in the past year (June 2013 to July 2014), the most of any platform East or West. Instagram follows with a growth of 18%.
According to L2, social commerce as a key word for social media as sales channel is a growing trend. Here an item is linked to a correspondent online shop via a “buy now” button. However, social commerce sales and conversion remain low, as L2 reports.

Not all platforms are steadily lucrative for brands
The brand and user activity on many platforms decreases, as L2 states. In the period from June 2013 to July 2014, 24 brands left Tumblr (-7%). Pinterest decreased 5% and YouTube decreased 2%. The engagement rate on Facebook is decreasing 13% year-over-year, as L2 reports. On Sina Weibo and on Instagram, the rate is -31%. Google+ records an engagement rate of even -98%. Audiences on Google+ brand pages are almost inactive.

Innovative platforms like Snapchat or Vine recorded a rapid growth of users after their launch. But it remains to be seen if the attention from either users or brands persists. Vine already lost 17% of active brand accounts in the period from June 2013 to July 2014.
Source: L2 Intelligence Report Social Platforms

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Dec 292014 Gossip
 

Salonlook

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Dec 242014 Gossip
 

TONO SU TONO MAISON

Studio, ricerca e moda, in sintesi le parole che meglio descrivono “Tono su Tono Maison”, centro di bellezza situato nel cuore di Napoli: è qui che Luigi D’Amore offre vere e proprie lezioni di stile e professionalità, guidato dalla passione e dal desiderio di essere sempre al passo con la moda e le novità del settore.
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clicca e guarda lo SPOT !

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