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Jun 062017 Gossip
 

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Il mercato pubblicitario globale è cresciuto a un ritmo costante del 4% – 5% ogni anno, dall’inizio del decennio in corso e continuerà a farlo fino al 2019. Le previsioni per il 2017 stimano una crescita del 4,4%, in lieve flessione rispetto al + 4,6% del 2016. È previsto un ulteriore aumento del 4,2% nel 2019. Scendendo invece nel dettaglio del mercato italiano, i trend di crescita attesi per quest’anno risultano più moderati rispetto a quelli globali: dopo una chiusura 2016 al 3,7% per il 2017 le previsioni indicano incrementi al 2,1%. Tendenza positiva che viene confermata che per gli anni successivi: +2,4% nel 2018 e +1,8% nel 2019. Tra i differenti mezzi di comunicazione, la televisione continuerà ail suo trend positivo, anche se con una crescita più moderata. Anche il digitale nel 2017 prosegue, il suo trend positivo con una crescita positiva al +7,5%. Il mobile rimane protagonista in termini di fruizione: la connessione a internet attraverso smartphone e tablet continua ad aumentare a doppia cifra (+ 17,7%)

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Jun 052017 Gossip
 

“This collection was a chance for us to expose gender fluidity and neutrality within our work. Styles can be worn by both male and female clients, and is a nod to the trend for the more gender-neutral, androgynous styling we are seeing across our seven salons.” Blue Tit Vision Team

Hair: Blue Tit Vision Team (Christoph Haider; Tom Warr; Kamila Pruszek; Harriet Franks; Robbie McPhilomey; Chris Merrick) – UK
Collection: Whoishe
Ph: Doris Himmelbauer
Make-up: Christoph Haider
Clothing: richlondonpr

hair-collections

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Jun 052017 Gossip
 

LCT-2015-Entry


Hair: Jordanna Cobella @ Cobella and Beverly C. – UK
Ph. Desmond Murray
Make-up: Jo Sugar

hair-collections

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Jun 012017 Gossip
 

globelife - incentivi fiscali

Dal 2018 arriva una tax credit per imprese e lavoratori autonomi che investono in campagne pubblicitarie sulla stampa quotidiana e periodica e sulle emittenti televisive e radiofoniche locali, il cui valore superi di almeno l’1% quelli, di analoga natura, effettuati nell’anno precedente.

Bonus pari al 75% dell’incremento (90% per pmi e start-up innovative)

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Jun 012017 Gossip
 

HAIR: Project X Team – UK
Ph: Barry Jeffery
Make-up: Elizabeth Rita
Styling: Kate Jeffery
Creative Director: Craig Chapman

hair-collections

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May 312017 Gossip
 

HAIR: The International Creative Team led by Mark Hayes – UK
Collection: Underpass
Ph: Benjamin Vnuk
Make-up: Daniel Koleric
Styling: Lucie Perrier

hair-collections

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May 302017 Gossip
 

globelife

Around 83 % of consumers purchase gift-wrapped cosmetics spontaneously at the point-of-sale and 43 % treat themselves occasionally to appealingly packaged products. These are the main results of a new consumer poll on sales-promotion activities for cosmetic products. 1,000 people aged 16 to 70 provided information about their behaviour when it comes to buying gift-wrapped cosmetics for the study commissioned by German packaging and POS supplier STI.

According to STI, one in two purchases of gift-wrapped cosmetics is made shortly before a birthday. Other important purchasing reasons mentioned by the respondents include seasonal occasions, such as Mother’s Day, Valentine’s Day, Easter and Christmas. 10 % of consumers also say they like to give cosmetics as a token of thanks.

>The study shows clearly that over half of all consumers have no specific idea of what constitutes a suitable gift. Instead, they hope to gain inspiration in the shop and then make a spontaneous purchase. According to STI, two thirds of respondents do not take their decision until reaching the point of sale – if the packaging appeals there, then the product is very likely to land in the basket.

Prof Christoph Melchers, Professor for Business Psychology at Business School Berlin, and his team identified six reasons for giving cosmetics. In the first place, a gift should be a source of pleasure and enthusiasm and thus, secondly, reinforce or, thirdly, revitalise the relationship between the giver and the recipient. Fourthly, the right packaging design enables the giver to use ritual opportunities and gives him or her, fifthly, a guarantee of success. To this end, the packaging – and this is the sixth reason – must underscore the content and occasion for giving the gift.

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