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| Red giveth to all men? |
| Red hair, what a passion! They returned this year all the rage in all their shades: a brown more heated, a deep copper, a violet to affection, and why not, a fluorescent dye. For 2011 there is no need to choose according to the mode, because all colors are allowed, provided they fit well and the complexion. But how do you choose the right red? |
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The ladies who already have a red base, and then skinned, they can afford to space without limits. If you are not natural red you have to be careful not to mistake shades.Blondes look great with red, especially if you choose a light or a light copper core. It’s perfect in the winter when the gray off the natural blond in the summer tends to oxidize and turn orange. Very good for the brown, which can soften their tone with some natural reflex rouge: the cast gets warmer and better lit her face. The more, however, are not always suitable for this fresh look. If your complexion is dark, the advice is to avoid bright colors, rather than completely remove with a purple or burgundy. Try it! |
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 Monday, April 11, 2011 in Vercelli, we had the technical presentation of the spring / summer 2011, organized by University HAIR, distributor of professional products for hair stylists, Piedmont and Lombardy.
The day was organized by the technical advisor Patrick Paul. For each cut line were carried out on a dark base color fashion and on a clear basis, to give way to the hairdressers to learn these techniques and see the result on properties of different color, three cutting lines and six color effects fashion.
The large participation in the course is certainly an important signal: there is a great desire to react, be proactive, innovative and work with great professionalism. |
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MAGNETISM OF THE COLLECTED IN PRIMING
Priming puts a particular emphasis on hairstyles and wedding cermonia. Chances to shine a different image and are perfect for sophisticated collected, they have always had a special magnetism for women |
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 How to tell when a hairdresser has finished its growth? It is not easy but it is not difficult. You can understand it very clearly when it is no longer anything to improve or establish his “image”:
- Nothing innovative communication operations
- No internet
- No advertising in magazines or brochures
- No visits to fairs or shows of important links
- No cultural exchanges with people (journalists)
- Nothing … nothing.
Obviously not always, however, there is close correlation between the increase (or decrease) in clilentela and professional growth because the market crisis that we are all living can affect the trading performance regardless of their image. |
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Continued innovation Série Expert.
From today a new line of hair care
is available in salons
L’Oréal Professionnel
to refine and nurture intensively
curly hair. |
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| CURLS Intermoda Show 2011: Pure artistic expression |
| Rizos held on 5 and 6 March the 37th INTERMODA RIZOS SHOW 2011 in the landmark Teatro Lope de Vega in Madrid and did so with an impressive spectacle, and a unique staging and transgressive. In this two day dedicated fashion and trends presented his collection Rizos CODE COLLECTION worldwide and was paraded all high hairdressing trends of the season through a red carpet, in the Gran Vía. During the 2011 RIZOS SHOW INTERMODA have the presence of Lorena Bernal, who was awarded the Beauty “R” Curl and feel delighted that said, and Elizabeth Reyes, Raquel Rodríguez, María José Suárez, Lola-Director of the Academy of Fame, “Darek and Julio Iglesias Jr. |
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 Biolage is a brand of eco-friendly treatments and hairstyling MATRIX of one of its main values that has the respect of nature and the environment. A brand of exclusive, highly distinctive and built to meet each specific need of the hair and scalp. Biolage HYDRATHERAPIE today renews its range, for dry hair and exploited: the line made by Shampoo, now paraben-free and free of colorants, the Conditioner and detangling Solution, is now complemented by two new products for treatment: Immersion Aqua Creme-Masque, paraben-free and silicone-free formula that hydrates and nourishes deeply, Seal and Hydra Softening Mist, spray ultra-light treatment without rinsing.
Finally, in the firmament SHINE IN MIX DESIGN PULSE stands out: a practical serum to be applied at home, before drying hair, to always have a special effect lighting and hair covered. |
| We publish an extract from a letter arrived in the newsroom |
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Dear Hairdressing
Companies can not ask the good products, low prices, services and training … and then DO NOT PAY!
That’s what’s going on in recent times more often and with a greater number of hairdressers’ NOT PAYING!
You must then SHAME to claim if companies seek alternative routes (such as supermarkets, perfume) to sell their products and make beautiful women … |
| Signed letter |
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| All you have comments |
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REAL TIME S / S 2011
a journey into the world of cinema. |
Remember, characters, actors … the movie told from the dell’hairstylist.
The talent, the ability to Mauro SITur represented in his creations inspired by the celebrities of Italian cinema, American, English and French have generated excitement and gave the many spectators the chance to watch the film from an unusual perspective, but more attractive as that of ‘hairstyling. |
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 Luca Sabbatini, Elchim’s general manager, said a few weeks after the close of Cosmoprof 2011, his emotion, his pride, his company. More than 10,000 people in that context, they appreciated the products and philosophy of ELCHIM which, thanks to an open mind to new opportunities and technical skills typical of the best Made in Italy “is now present in 58 countries worldwide. The fair of Bologna was also the occasion for the presentation of the new model for 3900 HEALTHY IONIC hair dryer, thanks to the effective power of 2,400 W, heat and pressure that releases, delivers excellent performance in wiping and set styling. Technology and art in the hands of Gerry Santoro, Hairstylist great time at the side of the company, has proven itself. |
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