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Kléral System for 40 years
manufactures and markets
professional hair products.
Click on the image and
Watch the Spot! |
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| KERASTASE SOLEIL 2011 |
HUILE Celeste: the magic of a protective oil glittering and glamorous for an incomparable luster. The brightness Système défense ensures:
1 protection: UVA and UVB.
2 silky with macadamia oil.
3 glamor: micro particles with a unique sheen. |
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| The range of Serie Expert Solar Sublime is based on a technology that combines the action of Mexoryl know that the oils in solution. It offers full control of hair exposed to sunlight: high sun protection, discipline and nutrition. For summer 2011, the solar Série Expert range is enriched with the new Milk nutritional security, anti-frizz. |
| Red giveth to all men? |
| Red hair, what a passion! They returned this year all the rage in all their shades: a brown more heated, a deep copper, a violet to affection, and why not, a fluorescent dye. For 2011 there is no need to choose according to the mode, because all colors are allowed, provided they fit well and the complexion. But how do you choose the right red? |
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The ladies who already have a red base, and then skinned, they can afford to space without limits. If you are not natural red you have to be careful not to mistake shades.Blondes look great with red, especially if you choose a light or a light copper core. It’s perfect in the winter when the gray off the natural blond in the summer tends to oxidize and turn orange. Very good for the brown, which can soften their tone with some natural reflex rouge: the cast gets warmer and better lit her face. The more, however, are not always suitable for this fresh look. If your complexion is dark, the advice is to avoid bright colors, rather than completely remove with a purple or burgundy. Try it! |
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Monday, April 11, 2011 in Vercelli, we had the technical presentation of the spring / summer 2011, organized by University HAIR, distributor of professional products for hair stylists, Piedmont and Lombardy.
The day was organized by the technical advisor Patrick Paul. For each cut line were carried out on a dark base color fashion and on a clear basis, to give way to the hairdressers to learn these techniques and see the result on properties of different color, three cutting lines and six color effects fashion.
The large participation in the course is certainly an important signal: there is a great desire to react, be proactive, innovative and work with great professionalism. |
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MAGNETISM OF THE COLLECTED IN PRIMING
Priming puts a particular emphasis on hairstyles and wedding cermonia. Chances to shine a different image and are perfect for sophisticated collected, they have always had a special magnetism for women |
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How to tell when a hairdresser has finished its growth? It is not easy but it is not difficult. You can understand it very clearly when it is no longer anything to improve or establish his “image”:
- Nothing innovative communication operations
- No internet
- No advertising in magazines or brochures
- No visits to fairs or shows of important links
- No cultural exchanges with people (journalists)
- Nothing … nothing.
Obviously not always, however, there is close correlation between the increase (or decrease) in clilentela and professional growth because the market crisis that we are all living can affect the trading performance regardless of their image. |
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Continued innovation Série Expert.
From today a new line of hair care
is available in salons
L’Oréal Professionnel
to refine and nurture intensively
curly hair. |
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| CURLS Intermoda Show 2011: Pure artistic expression |
| Rizos held on 5 and 6 March the 37th INTERMODA RIZOS SHOW 2011 in the landmark Teatro Lope de Vega in Madrid and did so with an impressive spectacle, and a unique staging and transgressive. In this two day dedicated fashion and trends presented his collection Rizos CODE COLLECTION worldwide and was paraded all high hairdressing trends of the season through a red carpet, in the Gran Vía. During the 2011 RIZOS SHOW INTERMODA have the presence of Lorena Bernal, who was awarded the Beauty “R” Curl and feel delighted that said, and Elizabeth Reyes, Raquel Rodríguez, María José Suárez, Lola-Director of the Academy of Fame, “Darek and Julio Iglesias Jr. |
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Biolage is a brand of eco-friendly treatments and hairstyling MATRIX of one of its main values that has the respect of nature and the environment. A brand of exclusive, highly distinctive and built to meet each specific need of the hair and scalp. Biolage HYDRATHERAPIE today renews its range, for dry hair and exploited: the line made by Shampoo, now paraben-free and free of colorants, the Conditioner and detangling Solution, is now complemented by two new products for treatment: Immersion Aqua Creme-Masque, paraben-free and silicone-free formula that hydrates and nourishes deeply, Seal and Hydra Softening Mist, spray ultra-light treatment without rinsing.
Finally, in the firmament SHINE IN MIX DESIGN PULSE stands out: a practical serum to be applied at home, before drying hair, to always have a special effect lighting and hair covered. |
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