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| LES COIFFEURS, ACTEURS DE LA PRÉVENTION, UNE MISSION |
En 2001, au cours d’un voyage offi ciel en Afrique du Sud, Lady Owen-Jones, Ambassadrice de bonne volonté à l’UNESCO, sensibilise le Groupe L’Oréal aux conséquences de la propagation du Sida, sur la population locale. L’UNESCO, Organisation des Nations Unies pour l’Education, la Science et la Culture, qui regroupe 191 pays dans le monde, a demandé aux « Métiers » de s’engager à leurs côtés pour appuyer les actions de Prévention des gouvernements et des associations.
L’OREAL Fondation d’Entreprise a toujours eu cette volonté d’agir dans les domaines de la prévention, de la santé et de la sécurité, en 2005 un accord est signé entre ces deux institutions afi n de proposer un Programme de Prévention soutenus par les coiffeurs dans le monde. COIFFEURS CONTRE LE SIDA, a pour objet de donner des informations fi ables et utiles sur la maladie du
VIH/SIDA qui concerne les hommes, les femmes et les enfants sur tous les continents. La Prévention contre le Sida repose sur l’engagement et la coordination. Les coiffeurs forment une importante communauté dont les relations sociales avec leur clientèle sont un moyen effi cace de relayer l’information contre le Sida. Ce programme mondial de Prévention, unique en son genre, a pour objectif de sensibiliser une vaste population, en introduisant dans les stages de perfectionnement des coiffeurs, des séquences pédagogiques sur la prévention du VIH/SIDA. Une fois formés, les coiffeurs jouent un rôle fondamental de sensibilisation
et d’éducation. Ils contribuent en chaine à cette lutte incessante contre le Sida.
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REMERCIEMENTS |
Monica Bellucci . Cécile Cassel . Monica Cruz . Lou Doillon . Doutzen Kroes . Audrey Marnay . Diane Kruger . Vanessa Paradis . Ludivine Sagnier . Debra Shaw. Virginie Nuyen, Audrey Ulgen et Edouard Bretagne. Studio Rouchon Paris. Assistants numérique : Lara et Matias Indjic. Assistant lumière : Stan. Coiffeur : John Nollet. Assistants Coiffeurs : Nabil Ibrouchène et Philémon Brunet. Maquilleurs : Carole Lasnier et Christophe Danchaud, Pablo Iglesias. Stylisme : Julian Monge. Manucure : Kamel Bouri.
Chic Paris (retouches) : Dalila. Publicis 133 : Emmanuelle Guillon, Pascale Cervoni, Emilie Lavat, Sasa Stojkovic, Catherine Mahe-Benichou, Dilshan Karu, Brigitte Constans, Marie-Christine Dupuch. Mundocom : Danièle Beaume |
| RUSH HAIR: ANDREW HEASMAN |
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My inspiration for the shoot is striking beauty. Each look has a defined shape or silhouette with intricate areas of movement that adds a touch of femininity and beauty to make very powerful images.
Hair: Andrew Heasman
Styling: Vanessa Woodgate
Make Up: Vicky Fenelon
Products by: L’ORÉAL |
| RUSH HAIR: COSTA PHOULI |
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Taking inspiration from many of the catwalk shows from the Spring Summer collections, I wanted to create a look with long sweeping fringes for a modern high shine finish. A strong theme developed by creating a glass and mirror like effect to symbolise modern trends.
Hair: Costa Phouli
Make Up: Yuka Hirata
Clothes: In Sook Park
Products by: L’ORÉAL |
| RUSH HAIR: JASMINE REDSTONE |
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Interpretation of futuristic hair by using forward thinking trends combining strength and indulgence to show versatility for women of today.
Hair: Jasmine Redstone
Clothes Stylist: Kateryna Korsh
Make Up Artist: Katheryn Hanraham
Products by: L’ORÉAL |
| RUSH HAIR: LORENZO FAVATA |
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The collection is inspired by women with strong yet restrained identities. The shapes are to empower, yet the texture and natural colour tones give a warm, hazy autumnal feeling.
Hair: Lorenzo Favata
Styling: Vanessa Woodgate
Products by: L’ORÉAL |
| RUSH HAIR: MATTHEW STOPPS |
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The collection is inspired by the strength of women, using the undulations of a woman’s hair to create a mixture of luxurious form and structure. The silhouette translation is sensual which has reference to French Vogue and military insignia.
Hair: Matthew Stopps
Clothes Stylist: Kabir
Make Up: Jo Frost
Products by: L’ORÉAL |
| RUSH HAIR: ARTISTIC TEAM |
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The inspiration for the collection was to create ergonomic shapes that create strong rounded silhouettes that are fluid and curved lines. This is our interpretation of classic beauty that moulds to future femininity.
Hair: RUSH Artistic Team
Styling: Vanessa Woodgate
Make Up: Vicky Fenelon
Products by: L’ORÉAL |
| RUSH HAIR: SAM BURNETT |
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The collection is all about the empowerment of women. Women can be strong, sexy and feminine all at the same time. The hair are being inspired yet wearable and to have an expensive polished finish. He took inspiration from the crisp, clean feeling from a Tom Ford campaign whilst capturing the essence of French Vogue.
Hair: Sam Burnett
Make Up Artist: Jo Frost
Clothes Stylist: Kabir |
| RUSH HAIR: SEUNG-KI BAEK |
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My collection has been inspired by “The Coral Reef” and the tropical fish that live there. The movement of tropical fish, their colour, their scales, tail and fins enabled me to create a strong, sophisticated structured look.
Hair: Seung-ki Baek
Stylist: Kay Korsh
Make-up artist: Kathryn Hanrahan and SvetlanaSorokina
Products by: L’ORÉAL |
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ENCHANTED by DONNA MITCHELL
Creative Director of Bonce Hair Salons |
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| This collection demonstrates pure freshness, playfulness and creativity and was based around the Enchanted Garden, where everything is possible. Creating defined structures and fluid movement in the finished looks keeps the collection on trend, experimental but definitely wearable – the ethos of the Bonce salon. |
Hair by Donna Mitchell
Photography by John Rawson
Makeup by James O’Riley
Clothes Styling by Bernard Connelly |
| IAN DAVIS:Ocean Atlantis |
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| The new collection A/I 2010 by Ian Davis, UK. |
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| Live Accademia Aldo Coppola A/I 2010 |
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| Colori fulvi, castani e rossi che dai toni chiari degradano dolcemente verso nuance più scure, rendendo la colorazione più naturale e duratura nel tempo. Capelli dalla lunghezza moderata, non oltre le spalle, caschetti e frange di ogni dimensione in grado di adattarsi perfettamente a qualsiasi viso. Asciugature morbide e voluminose, micro frisé alternati a capelli lisci. |
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Styling: Milika Maksimovic – Shishalica
Photographer: Marijana Gligic |
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