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In questo periodo i consumi, purtroppo, non vanno certamente come si vorrebbe.
Ovviamente per reagire a questa situazione i più lucidi e capaci managers hanno intensificato le operazioni promozionali e la pubblicità mirata al sostegno di venditori/distributori e alla proposta di nuove idee/servizi al parrucchiere.
Peccato siano pochi questi managers lungimiranti!.
…E peccato che anche il parrucchiere sia diventato sordo e insensibile agli stimoli che alcune “eccellenti” Aziende stanno veicolando al mercato.
Per di più c’è da sottolineare che anche gli editori stanno facendo la loro parte negativa: hanno quasi tutti diminuito di molto le tirature e la distribuzione delle loro riviste, così che al parrucchiere arrivano pochi, troppo pochi stimoli!!
Speriamo almeno che i più bravi acconciatori continuino il loro costante aggiornamento con internet e che sappiano essere la “luce” di questo mercato.

L’Oreal has proved it is well and truly on the road to recovery after posting double digit second quarter growth on the back of a particularly strong performance in developing markets.
On a reported basis sales grew by 12.4 per cent to €4.95bn for the second quarter, compared to a figure of €4.4bn in the same period last year. On a like-for-like basis, this represented an increase of 5.2 per cent, discounting the highly positive impact of currency fluctuations as the Euro weakened against almost all major currencies in the light of economic uncertainty in the Euro Zone.
Weakened Euro boosts overseas results further
CEO Jean-Paul Agon commented that a further weakening of the Euro is likely to continue to positively impact the company’s results during the course of the financial year. The company said that the Euro weakness had positively impacted results to the end of June by an estimated 3.6 per cent and also stated that if currency trends remain the same for the full financial year 2010, the impact will be 6.8 per cent.
For the first six months of the year, reported sales were up 10.2 per cent to €9.66bn, up 6.3 per cent in reported terms.
Growth in sales biggest in nearly three years
The growth in sales is the biggest in almost three years and is a significant turnaround following a year of stagnant performance due to the company’s disappointing results in the mainstay markets throughout Western Europe. “All divisions are recording dynamic trends, thanks to major innovations which are proving very successful,” said Agon, who went on to earmark particularly strong growth for the Yves Saint-Laurent and Maybelline brands. Besides several of the brands putting in particularly strong performances, the results were also significantly boosted by the company’s performance in what it terms ‘new markets’, an area of the business that has been stressed as a major source of future growth revenues.
BRIC markets on a roll
“L’Oréal has once again strengthened its geographic positions, thanks to the group’s good performance in North America, and major breakthroughs in the New Markets, particularly in China, Brazil, Russia, India and Indonesia,” said Agon. The company’s highest growth division was professional products, which saw reported sales increase by 15.1per cent to €709.9m, while the luxury division registered an increase of 13.6 per cent to €1.09bn. All divisions registered like-for-like sales growth in excess of 11 per cent. On a geographic basis, the figures still showed that the European market remains slow, with reported sales growing at just 1.9 percent to €1.83bn, reflecting the continued economic hardships experienced throughout the region.
North America posts healthy gains
However, this result was counterbalanced by outstanding performance in other regions, with North America registering a 14.7 per cent rise to €1.12bn on a reported basis, a figure that was particularly impacted by positive currency rates, although like-for-like sales rose by a creditable 4.2 per cent. Sales in new markets grew by 25.2 per cent on a reported basis to €1.66bn, and 11.1 per cent on a like for like basis, driven by reported sales growth of 37.5 per cent in Latin America and 25.6 per cent in the Asia Pacific region. The financial world responded positively to the results, which beat most forecasts, and a number of banks and financial agencies chose to upgrade their ratings on the strength of the performance.

Definir o espírito dos tempos modernos, criar um retrato cultura) e apresentar um novo gufa de esulo e tendéncia para 2010. Esse é o Essential Looks 1: 2010 by Schwarzkopf Professional. Os conceitos chegam zio mercado de beleza do Brasi) para inspirar os top profissionais e atender as expectativas de mulheres e homens antenados nas tendéncias. Sá’o cinto conceitos irreverentes de corte e cor para a temporada Outono/Inverno 2010: Uniform, Cyber Sport, Punk Goddess, Boudoir e New Rebel.

L’ottava edizione di Cosmoprof North America, la fiera della bellezza di riferimento negli Stati Uniti d’ America si svolge dal 18 al 20 luglio 2010 al Mandalay Bay Center a Las Vegas.

Il Cosmoprof North America si conferma come la fiera specializzata di riferimento del Nord America e in particolare degli USA. Nel 2009 ha registrato la partecipazione di 22.500 visitatori professionali per i 625 espositori provenienti da 32 Paesi su uno spazio espositivo di oltre 15.000 mq dedicato ai settori dell’ industria della bellezza.
Gli Stati Uniti rappresentano la prima destinazione delle esportazioni italiane di cosmetici dopo l’Europa con un valore di quasi 140 milioni di euro, più del 78% delle esportazioni nell’area Nafta che a sua volta copre l’8,7% di tutto il volume venduto all’estero dalle aziende italiane.
Tra i prodotti più venduti sul mercato statunitense si segnalano la profumeria alcolica con oltre 41 milioni di euro, i prodotti per il make-up, con 33 milioni di euro e i prodotti per capelli, prossimi ai 30 milioni di euro.