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Apr 302015 Gossip
 

Beyond Beauty Paris

As well as heralding the creation of perfume and its master perfumers, Beyond Beauty Paris will be focused on the skincare sector, playing host to several related activities in the presence of experts, renowned brands and exhibitors at the forefront of innovation. Skincare is a key sector of the cosmetics world, and for this reason it will be one of the focal points of the show. Says John Paul Agon, CEO of L’Oréal, “…in the fourth quarter of 2014 L’Oréal recorded its largest increase of the year. L’Oréal Luxe and the Active Cosmetics Division confirmed pleasing progress and significantly outperformed their market.” So is clear that the future of skincare is in expertise and dermo-cosmetics and even prescriptions. This theme will take the form of a conference debate (2h30min) on Tuesday 15th September at the show.

Oltre che eleggere il miglior profumo e i migliori maestri profumieri, Beyond Beauty Paris quest’anno sarà focalizzata sul settore skincare, ospitando una serie di attività con la presenza di esperti, marchi rinomati ed espositori in prima linea in fatto di innovazione. La cura della pelle è un settore chiave del mondo cosmetici, e per questo motivo sarà uno dei punti focali dell’evento. Dice John Paul Agon, amministratore delegato di L’Oréal, “… nel quarto trimestre del 2014 L’Oréal ha registrato il maggiore incremento dell’anno. L’Oréal Luxe e la Divisione Cosmetici hanno confermato i progressi e la performance superiore al trend di mercato.” Così è chiaro che il futuro della cura della pelle è fatto di competenze specifiche nella dermo-cosmesi e anche in prescrizioni mediche. Questo tema sarà sviluppato in un dibattito congressuale (2h30min) Martedì 15 settembre presso lo show (a Parigi).

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