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Cosmetic Giant L’ORÉAL has redesigned the on-shelf bottles for its Pureology brand professional hair products as it looks to combine sustainable packaging with the aestethics required of a beauty product. Th French firm called upon its former creative director, now founder of packaging company MPAKT, Robert Bergman to design the new bottles, wich are manufactured from a single mold. Bergman was also tasked with correcting a structural design flaw from the old pack in wich the thin-necked bottled prevented the falsh-foam effect of the luxuriosly viscous liquid. The original Pureology logotype was also modified and modernized, moving from its central position to upper right, and perlescent palette applied. |
| Anne Veck |
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Hair: Anne Veck for Anne Veck Salons Assistant: Aneta Kucinska Assistant: Armonie Ducroux Assistant: Andreea Dumitru Make-up: Leanne Shaw Photo: Barry Jeffery Stylist: Kate Jeffery |
LUNEDÌ 13 FEBBRAIO APERTURA STRAORDINARIA PER SAN VALENTINO |
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Ore 09:00 – 24:00 dalle 18:00 cocktail |
| via Italo Svevo 19, Roma – zona Talenti |
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| MILANO FASHION WEEK 2012: UOMO |
| ETRO: leggerezza nei capelli per gli uomini di Etro. |
| Hair by: Franco Argento e Antonio Collarino per il gruppo Studiò Parrucchieri |
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| JOHN RICHMOND: british gentlemen dall’anima punk ed il cuore rock. |
| Hair by: Roberta Bellazzi per Aldo Coppola Agency |
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| DIRK BIKKEMBERGS: stile anni ’50 e forme retrò per una sportiva eleganza. |
| Hair by: Lorenzo Barcella per Aldo Coppola Agency |
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| VIVIENNE WESTWOOD: l’uomo Westwood è avveturiero ed esploratore artico. |
| Hair by: Elia Piatto con l’equipe Franco Curletto United Group |
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| Rebellion Collection |
| It is the time when we all feel an urge for a rebellion. We dream about dramatic turnover, but we can’t recognize any idea to submit. Hippy and Punk might be the last genuine Rebellions, and today, we keep our rebellions deep inside, and our hair has to allow a humbly show in any Government building, if needed. But at the same time, we need just one bit of a moment for remodeling… into sexy, or punk… or both! |
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Hair: Milica Maksimovic -Shishalica Make Up: Ana Mitrovic Photo and retouching: Jelena Radosavljevic Text : Slobodan Stojic |
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L’ORÉAL PROFESSIONNEL PRODUCTS continues to support industry charity thanks to HABB (Hair & Beauty Benevolent). Each December L’ORÉAL gives an annual donation to HABB instead of sending season’s greetimgs card. This help ensure this great charity is always there at the end of a phone for people in their industry when times are tough. |
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| True Texture I |
| Michelle Thompson, Francesco Group Advanced Academy Creative Director, Afro Hairdresser of the Year and Northern Stylist of the Year, combines her array of hairdressing talents to create this highly-defined collection. True Texture is a statement of luxury that knows no bounds, amplifying hair to its furthest possibilities to create a truly awe-inspiring look. Intricately woven strands and fabrics exude beautifully textured couture, while plaited, curled and voluminous styling techniques are applied on a range of hair lengths, shades and densities. Accompanied by organic, earthy make-up, hair is thrusted into the limelight to achieve an opulent, luxurious finish. |
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Hair: Michelle Thompson, Creative Director, Francesco Group Photographer: Jack Eames Make-up: Alex Babsky Styling: Graham Cruz |
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| Clicca e guarda lo Spot di ESCO SHOP |
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ESCO SHOP, con sede a Lugano, in Svizzera, distribuisce prodotti professionali di bellezza, accessori, attrezzature e arredamenti per parrucchieri ed estetiste. I punti vendita associati in Italia sono MC HAIR, sito a Morazzone (Varese) e ADACH a Varese. |
| Hair Collection |
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Hair by: Mauro Santurro Photo: Mario Caponi |
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