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| CON PETTENON IN CROCIERA MSC SINFONIA: NAVIGANDO INSIEME VERSO NUOVI SUCCESSI |
 Pettenon Cosmetics S.p.A. ha radunato i clienti dei sui marchi principali (Alter Ego Italy, Echosline ed Inebrya) in occasione della tanto attesa crociera svoltasi a fine maggio 2011.
Oltre 200 clienti si sono imbarcati da Livorno il 25 maggio sulla splendida MSC Sinfonia per vivere un’entusiasmante viaggio verso Ajaccio e Olbia. Al cocktail di benvenuto, tenutosi in un’area riservata dell’imponente nave, il direttore Commerciale Italia, Sig. Andrea Zeppelli, ha dato il suo personale saluto a tutti gli ospiti, ringraziandoli per la presenza e per la costante fiducia nei confronti dell’azienda. Da grande amante del mare, ha fortemente voluto questo momento di aggregazione sulle acque del Mediterraneo per condividere con i migliori clienti, gli agenti e lo staff aziendale l’auspicio di continuare a navigare insieme verso nuovi orizzonti e successi.
D’altronde, alla base del successo di Pettenon c’è il concetto di “TECNOLOGIA COSMETICA, PURA COME L’ACQUA, IMMENSA COME IL MARE” e sull’onda di questo importante statement, il giorno successivo, in occasione di un meeting commerciale con la forza vendita, i titolari, Gianni e Federico Pegorin, hanno annunciato ufficialmente la recente trasformazione della forma societaria di Pettenon Cosmetici da S.r.l. a S.p.A.
Di fondamentale rilevanza per la scelta del passaggio societario, ci sono stati i numerosi investimenti, le risposte positive del mercato e gli ampi consensi da parte della clientela costantemente in crescita.
"La trasformazione da S.r.l. a S.p.A. è solo una parte della più ampia strategia" ha dichiarato Federico Pegorin, titolare e Direttore Commerciale&Marketing. "Questo è un passaggio importante nella crescita della società che ne consolida il ruolo ed il prestigio nel mercato. Si tratta di un progetto iniziato già da tempo, concretizzato dal costante miglioramento delle attività produttive, della Ricerca & Sviluppo e del controllo qualità, nonché dalla nuova immagine aziendale visibile attraverso la creazione di un nuovo polo di produzione -comprensivo di un nuovo reparto di serigrafia e produzione di flaconi in plastica-, dalle nuove tecnologie per automazione logistica e dalla concreta sostenibilità ambientale, resa possibile da un innovativo impianto di pannelli fotovoltaici."
Per tutto il periodo della crociera lo staff Pettenon ha condiviso con i propri ospiti i momenti di intrattenimento che la nave offriva, partecipando ad escursioni e attività programmate.
Pettenon Cosmetics S.p.A. dà appuntamento a tutti i clienti al prossimo evento, pronta ad offrire nuove e inaspettate sorprese. |
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KEMON ha ideato in collaborazione con CARLO BAY un nuovo progetto per la scoperta di Giovani Talenti in Italia: dopo gli incontri tenutisi a Roma, Padova e Firenze fra tutti coloro che si erano iscritti via web sul portale www.theitaliantouch.com, sono stati selezionati 18 giovani acconciatori che sono stati invitati a Roma durante il Congresso Club Carlo Bay ad esibirsi sul palcoscenico presentando un total look. Così il 30 Maggio scorso si è tenuta a Roma la prima Edizione del "KEMON TALENTS 4 BUSINESS" dove i 18 selezionati hanno concorso in 2 categorie: Taglio e Acconciatura.
Grande emozione fra i partecipanti e grandissimo impegno nei lavori presentati sul palco. Ogni partecipante ha lavorato per creare non solo un lavoro professionale sui capelli di grande qualità, ma ha creato anche un total look sulla modella prescelta, dedicando particolare attenzione anche al trucco, al vestito e agli accessori.
La Giuria di addetti ai lavori del settore Moda presieduta da Carlo Bay ha votato sia in relazione al lavoro tecnico che al total look. La classifica Finale ha visto così 3 finalisti eletti nella Categoria Taglio: ANDREA FABBRI, FERDINANDO SORRENTINO, ANNALISA ZORZI.
2 eletti nella Categoria Acconciatura: TAMARA DONATELLI, NATASHA REINHARD e a pari merito 2 eletti nella Categoria Total Look: LAURA ACCIETTO, ANTONIO PUGLIESE.
Grande felicità fra i finalisti che, dopo una sessione formativa in Accademia Carlo Bay a Firenze, parteciperanno il prossimo 3 Ottobre a Bologna alla Finale Nazionale, sfidandosi nuovamente sul palcoscenico per diventare il Primo Vincitore del KEMON TALENTS 4 BUSINESS. |
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| The show will be held on Sunday 16th October 2011 at The Royal Albert Hall, Kensington Gore, London, SW7 2AP. |
This year Alternative Hair is themed: Illusions.
This show promises to deliver a charged atmosphere of Inspiration and Mystique with some of the top International Artists. |
BOOK ONLINE NOW |
| Y SALON Collection |
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Y Salon, Eldon Garden, Newcastle Upon Tyne
Photographer: Montana Lowery
Hair: Angela Lowery
Make up: Julie Pattinson |
GLOBElife e BEAUTY BAZAR: premio alla migliore agenzia di comunicazione e rivista
nel mondo della bellezza capelli |
 Il 19 giugno ad Ercolano (NA), si è tenuta "La Notte del Fauno", che ha visto l’assegnazione del Premio "International Fauno": un riconoscimento internazionale a personalità del mondo dell’artigianato, del giornalismo, dell’imprenditoria, del sociale, della moda, dello spettacolo e del cinema; un riconoscimento alla loro carriera, al loro operato, alla loro creatività e alla loro professionalità ed umanità. |
| GLOBElife e BEAUTY BAZAR sentitamente ringraziano. |
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COMPAGNIA ITALIANA HAIRDRESSER
clicca e guarda lo Spot! |
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| Creative Color International: eight renowed international teams show color techniques, hair cutting and hairdos in Brasil |
| Between 5th and 7th June, Curitiba, Brazil, received one of the main attractions of BSG World Festival: the 11th year of Creative Color International, the only event with technical content that brings to Brazil the most important international academies. In this edition, were represented countries such as Mexico, Argentina, England, Spain and Brazil. Two of the teams present at Creative Color, Saco Hair and Mikel Luzea, will show on the Alternative Hair Show 2011, one of the main hair events of the world, the collections showed that firsthand in Brazil. |
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Mikel Luzea (Spain): asymmetry, short haircuts and curly bangs marked the first part of the show. The second part of the show was the collection HEX, at first hand on BSG World Festival. In it were seen beautiful hairstyles for the catwalk excel triangular shape. |
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Fabian Alvarez (Argentina): the Argentine, who is a member of Intercoiffure Mondial and ambassador of L’Oreal, was inspired by the effects of the war to create an urban collection. He performed on stage using a hair bun, fringe, braid and tulle. |
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Aduho (Spain): the renowned Spanish group, led by Alvarez sisters, presented the collection Remember, with the best overview of trends created by the group on seven years of existence. |
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Michael Van Clarke (England): Niki Moores and Tassili Varda represented the team’s artistic network and presented the collection Lux Tribal. Techniques have been prioritized to define textures that create movement in the hair. |
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Paul Gehring (Spain): the English hairdresser brought to the stage based voluminous hairstyles (with curls, waves or frizz), along with braids and thick or thin shreds. |
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Família Lima (Brazil): Ivaldo, Pedro, Marcos and Nilton are brothers and hairdressers. Together, they reproduced in his presentation at Creative Color International the productions of the Eveolution collection, of L’Oréal Professionnel. |
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Saco Hair (England): the English network Saco, who was the first time in Brazil for the 2010 BSG World Festival, returned this year with the collection Curve, which favored short hair and geometric shapes. |
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Antonio Bellver (Mexico): many waves and short hair cuts were explored in Salon Mexico. Besides them, huge fringes rounded, beaded, buns and braid, to confirm their supremacy in the event. |
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| Passarela BSG World brings 16 national and international renowed hairstylists to Brasil |
| On 4Th June, at Curitiba, Brazil, happened the second edition of the Passarela BSG World, an event that brought together 16 teams of hairstylists from from England, Spain, Chile, Argentina, USA, France, Italy, Brazil, Australia and German for the sake of beauty and solidarity. On stage were shown trends to hair and make-up, all pointing to elements that have everything to become a success also in the streets. These professionals are a success in the majors international fashion weeks and already won important awards like The AIPP Grand Trophy Awards. |
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Alberto Godoy: the Argentine has made clear his preference for using them in braids hairstyles artistic arrested and cokes. Another hallmark of his presentation was on the fringes special colored in shades such as pink, purple and orange.
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Bruno Barbeyrol: the recycling theme of the show’s stylist French, was used in the costumes and arrangements in the heads of willing models. These colors represented the fantasy and unpredictable ways, such as those propagated worldwide by singer Lady Gaga, who has already used up a phone as a hat. |
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Carlo Bay: the merged classic wedding hairstyles like buns and tufts with braids, giving them a more modern concept. It was also clearly made the play with textures (large flat base and trim, for example). |
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Creative Team: the trendy rocker fell in love the Brazilian team and was operated properly. Starting with a mohawk in a beautiful shade of blond with dark roots and ultraclaro very apparent. It undercut the fashion, very popular today, ultimately conquering the world of coiffure. |
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Gemis: the team focused on his show details such as undercut, side fringes, edges and faded red streaks. The latter were used in a hairstyle similar ways to the character of Princess Leia, Star Wars.
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Junior Queirós:some strands were fancy colors such as green, pink, purple and blue, lending a bolder cut to go there for shopping. Tres chic copings gave the final touch.
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Kai Steeg: with his models draped in lacy costumes, the hair showed a German parade entirely conceptual. Large structures built with frayed wires prevailed. Semipresos hairstyles like buns and ponytails were used, but also in unconventional ways and accompanying accessories. |
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Gil: with both feet on african culture, hairstyles were characterized by arrangements made with Nago braids and big rings. One of the looks and bulky, and completely shredded with blond extensions was decorated with African motifs. Special attention to the makeup, done in shades of red and black especially around the eyes.
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Mauricio Morelli: dressed in bright costumes, models of the hairdresser showed a profusion of curls, soft and some other well-structured. The colors were a special attraction: combinations of black with brown, blond average crystal-clear, all adequadíssimos the proposal. |
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Olivier Mazzon: the girls of high society were portrayed by the French hairstylist in his presentation. Beautiful and with a deliciously snooty, they came with short wires set in a slight punk attitude – highlighted by purple strands and frayed wires -. Not left out the classic chanel semipreso and waves.
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Pino Troncone: the Italian brought the Catwalk BSG World diagonal fringes, popular in the fashion collections in Milan Along with them, unconnected lengths, curly bicolor (in shades of black and brown) and large structures avant-garde, sometimes pure white, sometimes multicolored .
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Leonardo Rocco: amid the avant-garde looks hairstylist, commercial elements that are in a sense everybody shouted. Ombre hair well marked, and internal locks on the fringes, and multitone color 3D models were in the hair, which rose to Catwalk BSG World with a make-up look at everything and all mouth, “as it said the fall-winter 2011. |
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é Salon: the english team has taken over the short fringe of different formats (with the center pointed or cut diagonally) and used them in two looks: one side with short hair and the other with the triangular shape of a skirt, colored in horizontal stripes. |
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Samuel Rubio: again the visual effects stole the show. In the show’s hairstylist, wardrobe and makeup neon, accompanying her hair created a gala postmodern. Again, many accompanied accessories hair, very tall and marked with many divisions. To give an extra volume, extensions were not saved. |
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Selvaggio Team : who likes symmetry, sighed by the hair created by Italian hairstylists. In most short and rounded, they left the neck and had to show neat rows, with cuts in both layers as those without it. |
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Pettenon Cosmetics S.p.A. ha radunato i clienti dei sui marchi principali (Alter Ego Italy, Echosline ed Inebrya) in occasione della tanto attesa crociera svoltasi a fine maggio 2011.
